Join 72U and De Ceuvel for the kick off of Het Ware Noorden. On the longest outdoor catwalk of Europe, 72U Amsterdam together with makers and artists from Amsterdam North will create various light installations. The installations will be made through the “HET WARE NOORDEN” philosophy and will showcase up-cycled objects turned into lights. They will be on view during the Amsterdam Light Festival until January 22 2017. On Saturdays a creative re-use session will be held where you can make your very own light and take it home. ABOUT Het Ware Noorden is a label that promotes creative re-use sessions and its resulting products. Rough, Truthful, Raw. Resourceful. By Doers and Makers. Het Ware Noorden connects De Ceuvel with the people from Amsterdam North. Het Ware Noorden is a 72U Amsterdam Project and started as a Immersive Creative Research assignment, in which the 72U Team spoke to people from a variety of backgrounds, with different desires and wishes of the new and the old generation. From that research, the main ambition was to find the common ground between De Ceuvel and the people from Amsterdam North. Therefore 72U created Het Ware Noorden: a label to celebrate the creative re-use in Amsterdam North, tapping into existing behavior and enhancing its possibilities. In the coming months Het Ware Noorden will grow into a label connecting all various initiatives around creative re-use in Amsterdam North.